Nuestro objetivo nutricional

Como líder de Global Nutrition en Science and Consumer Insights, junto con reconocidos expertos en nuestro sector, inspiramos, educamos, guiamos y entregamos ingredientes a nuestros clientes para ofrecer a sus consumidores opciones más saludables.

Health & Well-Being at Puratos

Our Health & Well-Being approach consists of 10 building blocks. 



Explore nuestra gama de productos que ayudarán a mejorar el valor nutricional de su producto terminado.



Herramientas & Servicios

Compartiendo nuestros conocimientos y experiencia con usted.


GRAINS & seeds

We increase the quantity of grains & seeds in our products. Additionally, we promote the use of wholegrain versions to stimulate the consumption of bakery products containing high levels of grains, wholegrains and seeds. This helps consumers around the world to reach their recommended daily intake of fiber.

SUGAR reduction

Puratos helps to lower sugar consumption through its complete range of sugar reduced patisserie & chocolate products. Additionally, we rework existing recipes with the aim to reduce sugar content by a minimum of 3%. Any sugar removal, reduction and/or replacement action should not compromise neither products taste, nor texture.


We increase, whenever possible, the fruit content in the fillings or the fruit filling content in the final application.

FAT reduction

We aim to remove or reduce fats, especially of low nutritional quality, or to replace them with fats of good nutritional quality. We also focus on removing trans fatty acids and replacing them with healthier fat sources.

SALT reduction

We offer solutions to reduce the quantity of salt in baked goods to help consumers abide to the 5g of salt/day as part of the World Health Organization recommendation.

CLEAN(ER) label

More and more consumers want to reduce ingredients perceived as undesired such as additives, artificial colours and flavours. Puratos offers clean and cleaner label alternatives allowing for a shorter, clearer and cleaner ingredient list of the finished products.


To answer the increasing demand for more natural products, Puratos provides, whenever possible, an organic alternative without compromising on taste, texture and overall functionality.


As an increasing number of people tend to avoid gluten in their diet, Puratos provides, whenever possible, nutritionally balanced gluten-free alternatives without compromising on taste and texture.

PLANT based

We contribute to a better planet by offering plant-based alternatives with taste, texture and functionality as close as possible to the traditional counterpart.

Happy Gut

The link between gut health and overall health is well established in the mind of consumers: a healthy gut positively influences both physical & mental health. The bakery products in Puratos’ Happy Gut range all contain gut health promoting compounds, such as specific types of fibres, which can support consumers’ gut health status.



Puratos has a range of products that can help reduce fats and salt in the finished good… but also boost grains and seeds in bakery products.



Tools & Services

Develop new products or reformulate existing solutions to meet increasing consumer expectations.



Compromisos Nutricionales

Mejora nutricional de los productos.


Mejora nutricional de los productos.

Cada vez que desarrollamos un producto nos aseguramos de que el aspecto nutricional esté optimizado, sin comprometer el sabor.




Nos comprometemos a liderar y apoyar la investigación junto con el mundo académico y científico, contribuyendo así a mejorar la salud y el bienestar de los consumidores.

El intercambio de conocimientos


El intercambio de conocimientos

Compartimos nuestros conocimientos y experiencia con nuestros clientes y les proporcionamos información sobre el consumidor, así como información nutricional.